Facebook business page increases brand awareness.
Are you a business owner, whose desire is to reach out to a wider audience, increase the traffic on your website and see remarkable growth in your business?
If you answered yes to the above questions, this post is for you.
Please don’t waste another second trying to figure it out all by yourself.
Come with me on this journey to discover everything you need to know and do, to get your page running immediately.
WHAT IS A FACEBOOK BUSINESS PAGE
A Facebook Business Page is a professional or business account on Facebook, used solely to create brand awareness/ promote a brand.
It also builds a community around a brand or product.
It is a page where you control your brand’s presence on the leading social network across the globe.
It allows businesses to increase brand awareness and generate sales on Facebook at no cost.
A Facebook page is attached to your profile so Facebook knows who owns the page, though it maintains a separate presence.
DIFFERENCE BETWEEN A FACEBOOK PERSONAL ACCOUNT AND A FACEBOOK BUSINESS PAGE
A Facebook business page is not the same as a Facebook personal profile. They vary in so many ways;
You gain fans with a Facebook business profile, while you acquire friends on Facebook personal account.
Because pages are designed for business use, they have several features and benefits not available on profiles such as analytics, advertising, and post scheduling.
Again on Facebook personal profiles, you are allowed a maximum of 5,000 friends, but with the Facebook page, you can have an unlimited number of fans
FACEBOOK BUSINESS PAGE BENEFITS; WHY YOU SHOULD HAVE A BUSINESS ACCOUNT
Every business should have a business page, on social media platforms especially Facebook.
Considering that Facebook is the leading social network across the globe, it enables your brand to reach a wider audience that might be interested in your business and also nurture them.
If you are a business owner, a Facebook page is crucial to the growth of your business, because it grants you access to your audience insight, where you can view your overall page performance such as; post reach, etc.
A Facebook business account is more economical;, you only pay for ads and boost a post, which is nothing when compared to the traditional TV and radio adverts.
It allows you to grow your customer base and sell more by consistently providing educative and entertaining content, and answering their questions for clarity, etc.
It enables you to target your audience by interest, location, demographics, etc. to avoid getting page likes from people that may never become customers.
It allows you to spy on your competitors to see what they are doing better than you, posts that are driving traffic to their page, etc.,
Having read some of the benefits of owning a Facebook business page, would you like to have one for your business but aren’t sure where and how to start?
HOW TO CREATE A FACEBOOK BUSINESS PAGE
To create a Facebook business account, you need to have a personal Facebook account.
Because every business page requires an admin to manage it, Facebook will not allow you to create a Facebook business page without linking it to your profile.
However, you can create a business page and make someone else the admin.
If you don’t have a Facebook account, please visit www.facebook.com, to create one,
HOW TO CREATE A FACEBOOK BUSINESS PAGE FROM YOUR PERSONAL ACCOUNT
You can create a Facebook business account for free.
To create a Business Page on Facebook, you need to
Log into your personal Facebook account, click “Page” from the drop-down menu, on the left side of your Facebook profile.
Click “Create Page”
Alternatively, click “Create” on the right side of the toolbar above, and select “Page” from the drop-down menu.
Any of the steps above will take you to the next page, where you will be required to select the type of page you want either a “business or brand” or “public or community figure”
Please select business and brand.
Input your page name and category, then click continue to go to the next page.
Upload a profile picture and a cover page; you can use your business logo, product or service picture, flier, or you get a professional artist to design a picture for you.
You will be required to invite friends to like your new Facebook business page.
This is not compulsory, but it is highly recommended because it can provide a good initial base of likes for a new Facebook Business Page.
On the left-hand menu, click “About “to input additional important business information about your business, such as work hour, web address if you have one, contact information, etc.
Find and click “Add a button” this is your call to action. What you want your customers to do when they visit your site; like shop now, learn more, etc.
Make your Facebook active, entertaining, educating, by consistently posting engaging content.
Please read Facebook Code Generator; How To Use Facebook Code Login to learn how to protect your Facebook account from hackers.
Your suggestions are contributions are welcome.
Please, like and share this post.