Google Trends is a Google search function that shows howpopulara given search phrase is. It shows you how many times a word phrase is entered in the Google search engine in relation to the site’s overall search volume over a given time.
Google Trends provides keyword-related data ( such as search volume, geographic data, etc) and can be used to compare keyword research to find spikes in keyword search volume caused by events.
You can see if a trend is increasing or decreasing.
To assist you better understand Google trends, you may also uncover demographic information, relevant subjects, and related questions.
Uses Of Google Trends
Google Trends is a very useful tool that is being undermined by many, partly because of ignorance.
You can use google trends to discover market trends in your niche.
With this tool, you can learn what individuals in your target market are looking for, and create content around it, this of course will boost your traffic and revenue as well.
Trends is a fantastic tool that allows you to compare search phrases and trends over time. It can also be used for marketing and SEO;
It can be used for keyword research in order to compare and spot spikes in traffic caused by events. Thisis a crucial skill for marketers.
To see if a search phrase is worth targeting, you may look up its lifetime or present popularity, as well as how it compares to comparable
It improves the focus, relevance, and effectiveness of your SEO and ad targeting tactics.
How To Use Google Trends For Marketing and Seo
Here is a quick rundown on how you can use Google trends to stay on top of your content marketing plan.
Visit their official pageon your web browser, once on their homepage/dashboard, you canexamine the most recent hot topics
or add your own termsand see their trends.
You don’t have to log in or pay to utilize the service, making it an excellent resource for small enterprises on a budget.
You can filter theresults by location, date range, category, and type of search.
The search result changes with every change you make on any of the filters.
Let’s now see how to properly utilize this tool in your content marketing and improve your SEO.
How To Use Google Trends For SEO And Content Marketing
The most obvious application of this tool is for keyword research.