A Google My Business account gives you an opportunity to show up in Google search results when people are looking for you online.
It is a free marketing tool that helps both big and small businesses to reach out and connect easily with more customers and increase their confidence in the products and services being offered.
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What Is Google My Business?
Google My Business is a free marketing tool by Google that gives business owners the opportunity to list their business location on Google Maps and local search results.
It allows users to display important information about their business, such as website address, contact detail, opening and closing time, etc.
Google recently released a new feature that allows users to post a link to articles or upcoming events.
The Google My Business listing is free and should be seen as a necessity by every business owner.
Even if your business is online without a physical shop, you should still consider having a Google My Business page
Why You Need Google My Business For Your Business
Are you still considering if Google My Business is good for your business, please check these out;
1.Be visible and discoverable to your Audience:
If you want your business to show up in a local search on Google, then you should consider having a Google My Business listing
Google algorithms have been developed to consider search intent.
No matter how local your business is, your customers are online, and Google is your greatest marketer; it brings in both web and foot traffic.
For instance; a Google search like ‘cyber cafe near me’, will return a list of three cafes in your current location. Those cafes that have shown have a GMB page and are a step closer to having you as a customer.
2.Promote your website and Business Profile on Google Search and Maps.
When you manage and optimize your Business Profile on Google, it improves your local SEO, boosts ranking, and increases traffic.
3.Helps Keep your customers informed
With a GMB account, you can connect with your customers, keep them up to date with changes and track how they interact with your business on Google.
Wrong information can cause bad customer experiences which can eventually lead to missed opportunities.
4.Improves credibility and trustworthiness/Boost consumer confidence
Trust is a vital element in making purchase decisions. The more confident a customer feels, the more likely they are to buy.
GMB gives your business credibility, which is able to drive more people to visit your store and buy from you.
How To Use Google My Business To Build Your Customer Base
To use Google My Business to improve your overall improve SEO and get a targeted audience, always share quality, accurate, and updated information, using relevant keywords.
This will help you to build trust and boost the confidence of your customer.
Avoid keyword stuffing; Incorporate your keywords naturally in your Post, description, reviews response, answers to questions, etc.
How To Set Up Google My Business In 5 Simple Steps.
Click on Google My Business to Sign in via your business email domain.
Add your business name, and select the right category.
Enter your business location.
Fill your Contact Details
Finish and manage your listing
N/B: You will be required to verify your business, go ahead and choose your preferred method of verification.
How To Optimize Your Google My Business Account
Write a comprehensive description of what your business does using relevant keywords. It should be about 750 characters containing 2-3 keywords that best describe your business.
Use the post feature to include Posts on your GMB Page.
Use images and videos to make your GMB post more interesting.
Update your posts and images regularly.
Ask for customer reviews from reliable clients, using a customized email template.
Finally, ensure to reply to all reviews whether good or bad, but most especially the bad ones.